Yuengling family re-launching its ice cream brand
ORWIGSBURG, Pa. – A branch of the Yuengling family will re-launch its storied ice cream early in 2014, bringing back a cherished Pennsylvania-made product that’s been absent from store shelves and scooping stands for nearly three decades.
Though the family name is one and the same, Yuengling’s Ice Cream is unaffiliated with the Yuengling brewery.
“We are extremely proud to be reintroducing such a beloved product,” said David Yuengling, president of Yuengling’s Ice Cream. “Started by my great grandfather, Frank D. Yuengling during Prohibition, our ice cream brand is steeped in history. We plan to build on the family legacy, maintaining the highest standards of quality and value.”
Yuengling is joined by Rob Bohorad, chief operating officer, who grew up with fond memories of Yuengling’s Ice Cream.
Yuengling’s Ice Cream is a premium ice cream line of 10 all-natural flavors: vanilla, espresso chocolate chip, chocolate, chocolate fudge brownie, chocolate chip, chocolate marshmallow, black and tan (chocolate and caramel ice cream), root beer float, vanilla fudge chunk with pretzels and mint chocolate chip.
The Yuengling family commitment to brand quality means that the ice cream will be made using only all-natural ingredients. The milk and cream will be locally sourced in Pennsylvania, with production also in Pennsylvania, making the brand PA Preferred.
The ice cream will be sold in grocery stores from Pittsburgh to New Jersey, and from Scranton, Pa., to northern Virginia.
Both Yuengling and Bohorad describe the revival of the line as a long-held dream.
“For years, people have been asking me to bring back Yuengling’s Ice Cream,” said Yuengling. “After 30 years in corporate America, I wanted to pursue something entrepreneurial and also make a difference in people’s lives. It’s something I’ve always wanted to do, and I couldn’t be happier about carrying on the family tradition.”
Bohorad grew up in the small town of Pottsville, Pa., with the Yuenglings. “Working with start-up and early-stage companies for the past 15 years has certainly helped in getting the company off the ground. David and I complement each other nicely and have similar values. And, it doesn’t hurt that we both love ice cream.”
The ice cream is expected to be in grocery stores by March 2014.
Yuengling’s Ice Cream, based in Northeastern Pennsylvania, is a family-owned business dating back to 1920. The majority of the ice cream line is Kosher. The company donates at least 3 percent of its profits to charitable organizations.