Subscribers could win iPad Mini

STEUBENVILLE – Subscribers to the Herald-Star and The Weirton Daily Times will have a chance to win an iPad Mini during a July promotional drive.

It’s part of the newspapers’ outreach effort showcasing the all-digital component for both papers.

For subscribers, the complete newspaper is now reproduced on the computer screen and on mobile devices through free apps in both the Apple iTunes and Google Play stores.

“This all-digital application is another way to read our newspapers, and we want to let subscribers know it’s a part of their subscription,” said Alex Marshall, publisher for the newspapers. “The newspaper replica edition is just like flipping through the physical newspaper, just in a more modern, digital form.”

For current subscribers who have not validated to take advantage of the new offering, the newspapers have set aside Thursday for an informational and help session.

Led by John Hale, the circulation director, the session is open to anyone needing help in validating a current subscription, and Hale said those who are not subscribers can earn about all the newspapers have to offer.

“Our goal is to help our readers – our customers – take advantage of all we have to offer,” Hale said. “If there is someone who wants help getting our newspaper on their computer, tablet or smartphone, Thursday is the time they can get personalized assistance.”

Thursday’s event will be held from 4:30 p.m. to 8 p.m. at the newspapers’ office at 401 Herald Square in Steubenville.

Hale said cookies will be served, and other newspaper staff members will be on hand to help and answer questions during the informal event. Those interested can stop by any time during the session hours.

“We’ve had a lot of interest in our new digital offerings, and we want our readers to get the most up-to-date information as easily as possible,” said Executive Editor Ross Gallabrese. “As more people consume their news in a digital format, we need to be there for them.”

Never before has the newspaper been quite so mobile. The website traditionally gave the headlines, but the complete package including advice columnists, comics and the daily crossword puzzle were missing.

“It’s not like that any more,” Marshall said.

“We’re proud of being able to deliver the hometown news no matter where you are in the world. As long as you are a subscriber and have an Internet connection, you’re always connected to the news you need.”

That idea of portability is another area of emphasis for Hale.

“Those residents who get the newspaper delivered have new options when going on vacation,” Hale noted. “Now, you can suspend home delivery, but you can still read your complete newspaper while on vacation and keep up with what’s happening in the community.”

Hale said a subscriber just needs to contact his department to learn about the options.

Thursday’s session is open to anyone needing help or having questions. Hale said subscribers should bring their tablet or smartphone with them if needed.

The contest is open to any subscriber who has validated prior to July 31 including those who attend the information session.