Park board targets memberships
WEIRTON – Memberships were the focus Thursday as Weirton’s Board of Parks and Recreation mulled numbers, improvements and marketing strategies.
Director Terry Weigel told the board staff had contacted individuals who had allowed their sponsorships to lapse to find out why they had left. For many, he said it was a question of economics – they had lost their job or work circumstances had substantially changed.
Others said they had relocated across town and found it more convenient to go to a workout center nearer their new home.
“Some were using facilities that were closer, more convenient, than having to drive” downtown, said Weigel, who also is the city’s Ward 7 councilman. “They were willing to pay the extra money to stay closer to their home.”
Board member Ed Bowman, meanwhile, pointed out sale of membership passes was down by 82 from last year.
“The biggest reason is CDBG (Community Development Block Grant) funding changes, 37 memberships were not available this year because of the lack of CDBG funds,” he said.
In the past, city officials had used a portion of their CDBG allotment to purchase passes for income-eligible residents.
Weigel said membership sales are about evenly split between residents and non-residents, “and I think you’ll find that with all our programs. We’re not just a Weirton attraction, we’re a regional attraction.”
“It’s all about trying to bring people into the area,” Bowman said, suggesting the park board staff might consider working with the Top of West Virginia Convention & Visitor’s Bureau to publicize facilities and programming to reach an even broader audience.
Bowman also commended the center’s maintenance workers for their efforts, saying they do a lot with a small workforce.
In other business, members were updated on renovations to the center’s kitchen and men’s restroom, and discussed new carpeting for one of its party rooms.
The Rotary Club of Weirton was authorized to schedule a classic car show at Marland Heights Park, provided they coordinate parking with the parks staff.
Likewise, the Marland Heights Community Association told the board they’re planning a concert at the park on May 25. The day’s events, which will feature jazz performer Erin Burkette and a guitarist who performs with Prince, also may include a 5K roadrace and fun walk, all to raise money for the preservation of the Margaret Manson Weir Memorial Pool. The group will meet Saturday at 10 a.m. at Lickity Splits, located at 3666 Lindberg Way, to continue planning.
The board also approved a request to use a portion of the Panhandle Trail for a 5K run on April 27 to benefit the Hancock County Animal Shelter. The out-and-back race will start at 9 a.m.
(Harris can be contacted at firstname.lastname@example.org)