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rue21 to see further expansion

February 21, 2013
By LINDA HARRIS - Staff writer ( , Weirton Daily Times

WEIRTON rue21 is going to base its new e-commerce division at its distribution center in the Three Springs Drive business park, a company official told members of the Rotary Club of Weirton Wednesday.

Tom Winters, senior director of distribution for rue21, told Rotarians the new unit will be online by fall and means about 40 more jobs in Weirton.

"Right now, all our sales are brick-and-mortar," he said. "By September or October we'll have an e-commerce channel, and the decision was just made to base it in Weirton."

Article Photos

NEW JOBS — Retailer rue21 will house its new e-commerce division in its Weirton distribution center, creating roughly 40 new jobs by the end of the year. -- Linda Harris

rue21 has had a presence in Weirton for the past 13 years.

"It's been a great experience," he said after the luncheon meeting, adding the quality of the workforce combined with Weirton's location make it a smart fit.

"Weirton is actually a very good location for outbound shipping to consumers," he said, noting its proximity to FedEx and UPS hubs. "It's very attractive from a shipping standpoint and will allow (a great deal of) cost control."

From a shipping standpoint, "we can hit our entire chain within 2.5 days, so it's a great location for us," he said.

Winters said the near 400,000 square foot distribution center currently employs 150 people, though that number was already slated to grow by about 20 this year. It serves 890 retail stores in 47 states, but has the capability to do nearly twice that number.

He said the board of directors has a "really aggressive timeline" for adding the online component to their business.

"They decided two weeks ago to put the unit in Weirton, and it's got to be ready by August to test," he said.

The Rotary Club meets for lunch each Wednesday at noon at Williams Country Club.

(Harris can be contacted at

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