No discount is given for loyalty?

Dear Readers: Today’s Sound Off is about companies trying to get new customers by offering them discounts:

“Dear Heloise: Companies will offer discounts to lure new customers, but what about those of us who have been with them for years? I understand why they do it, but shouldn’t long-standing, loyal customers be rewarded somehow? I really don’t want to shop around, but I feel underappreciated.” — Dee in Sacramento, Calif.

I understand your frustration, Dee. Take time to compare companies to see if there really are better deals out there.

Also, it wouldn’t hurt to contact your company with those other deals to see if they might be able to save you some money by staying with them. — Heloise

(Heloise is a columnist for King Features Syndicate. Send a hint to P.O. Box 795000, San Antonio, Texas 78279-5000, fax it to 210-HELOISE or E-Mail: Heloise@Heloise.com.)


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