You’ve made it through Black Friday, Small Business Saturday, Artists Sunday and Cyber Monday. It’s a long series of days on which businesses big and small and even some individuals are hoping you’ll be spending some (or all) of your holiday shopping budget with them.

Now we have reached Giving Tuesday, a day organizers say “unleashes the power of radical generosity around the world.”

Sure, there’s a financial component to this, too. Those who have the resources should, indeed, take advantage of today to give what they are able to nonprofits that support the most vulnerable in our communities. It is likely many have already done so.

But Giving Tuesday organizers talk about two concepts on this day: radical generosity — the idea that suffering of others should be as intolerable to us as our own suffering; and understanding “every act of generosity counts, and everyone has something to give.”

The organization’s website says that can be “making someone smile, helping a neighbor or stranger out, showing up for an issue or people we care about, or giving some of what we have to those who need our help.”

Giving does not have to go through channels branded to the Giving Tuesday organization, but if the specially designated day reminds you to seek out local organizations that need your help, or look for opportunities to make a difference for someone else, all the better.

If it is important to you to make this holiday season perfect for your friends and family, consider how much more special it will be if you are able to think back on the help you gave to another family in need and just as deserving of a wonderful holiday season.

Giving truly is better than receiving. Find out for yourself today, and throughout the season.