Bragg Gaming is officially setting up shop in West Virginia, and it’s bringing its long-time tech partner, Internet Vikings, along for the ride. The two companies have officially signed an agreement to launch Bragg’s iGaming and online sports betting operations in the state, marking another step in their steady U.S. expansion.

If you’ve been keeping score, this isn’t their first team-up. The partnership actually started back in 2022 when Internet Vikings provided backup hosting for Bragg’s New Jersey operations. Then, in 2023, they moved into Pennsylvania with a similar setup for Spin Games, one of Bragg’s subsidiaries. Now, they are running the same play in West Virginia, only this time it’s a full-scale deployment, complete with a primary production system and a fully synced disaster recovery environment in-state.

More than just keeping things running, the West Virginia hosting setup also guarantees that Bragg is able to meet all state-specific regulatory requirements. It also makes sure that they are able to maintain the kind of operational reliability that both players and regulators expect. Maintaining both production and disaster recovery systems within the state reduces outages and stays aligned with West Virginia’s licenses. With a main system plus a ready-to-go backup, if the main servers fail, the backup starts right away. No chaos. No downtime. No angry players. In a business where every minute of downtime means lost money, this kind of backup is extremely valuable.

This isn’t just about tech, though. It’s about trust and performance. As Bragg continues to grow, it’s now also tapping into a market that cares about secure, reliable gaming as much as exciting gameplay since players are now noticing how games run under the hood, too. Take RTP, for example. Today, lots of players are actively looking for the best rtp slots with high returns from developers like NetEnt and Pragmatic Play.

In such cases, the hosting infrastructure is just as important as the code for those games to deliver on their promises since these games depend on steady, well-managed servers to deliver the results that players expect. This is where partners like Internet Vikings, ones that offer solid and compliant hosting, come in. They can help ensure that these high-RTP games and other online sports betting operations run smoothly and meet both player expectations and regulatory standards.

Bragg’s CTO, Peter Lavric, also says that the new setup allows Bragg to focus on their commitment to innovation and excellence in iGaming while Internet Vikings handles the behind-the-scenes infrastructure. In plain terms, Bragg takes care of the creative side, including the games, features, and the overall player experience. Internet Vikings, meanwhile, makes sure that everything stays online, is stable, and compliant.

Over on the Internet Vikings side, CEO and founder Rickard Vikström says that the West Virginia deal also fits their goal to offer fully tailored hosting services that are compliant in each state. They aim to keep operators like Bragg fully aligned with state-specific rules while maintaining the uptime that makes or breaks revenue in online gaming.

By letting a trusted partner handle the particulars of their infrastructure as they focus on content, Bragg is building something that’s sustainable. West Virginia may be a smaller market, but it’s also stable and well-regulated. It is definitely another solid piece in a growing multi-state footprint. And with this new Internet Vikings deal, Bragg’s U.S. footprint now spans three states. Based on how things went in New Jersey and Pennsylvania, this partnership still has plenty of room to grow.