Kroger offers new customer membership program

WESTERVILLE, Ohio -- Boost by Kroger Plus, an annual membership that offers an added level of convenience and value for customers, has been added by Kroger as part of its loyalty program. For either $59 or $99 per year, the program provides customers access to free delivery and additional benefits like double fuel points up to $1 off per gallon of fuel.

"Customers are increasingly looking for more convenient ways to feed their families and shop for groceries while consolidating trips and saving money. From fresh food to household essentials, Boost elevates everything Kroger has to offer while providing our customers access to a new level of savings and benefits," said Dana Zurcher, president of Kroger's Columbus Division.

The program expands on savings already available to customers through Kroger's longtime free loyalty membership program. It adds money-saving fuel points for members while restoring time previously spent on shopping and grocery pickup. All members receive double fuel points for every dollar spent on groceries and general merchandise and free delivery on orders of $35 or more. The $59 per year membership enables delivery within 24 hours and the $99 per year membership will allow customers to receive their fresh grocery delivery in as little as two hours. New members to either membership tier receive a one-time welcome kit worth more than $100.

"Kroger Boost is an accelerant to the Kroger family of companies' rapidly expanding seamless ecosystem, which includes our new Kroger delivery fulfillment centers. Through Boost, Kroger remains uniquely positioned to be Fresh for Everyone, making grocery delivery accessible to every customer through the industry's most affordable free delivery membership. Combine this with a two-times multiplier on our industry-leading fuel points program, and we're confident we've built a truly differentiated membership program that our customers will love," said Bill Bennett, Kroger's vice president and head of e-commerce.

Eligible customers can enroll at www.kroger.com/boost.