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Marketing efforts by MWCD are recognized

Contributed AWARD WINNERS — On hand to accept RUBY Awards on behalf of the Muskingum Watershed Conservancy District were Logan Phillips, digital media coordinator, and Adria Bergeron, director of marketing and communications.

NEW PHILADELPHIA — The Muskingum Watershed Conservancy District received recognition for achievement in marketing and advertising at the Ohio Travel Association’s RUBY Awards presentation, held Oct. 5 at Shisler Conference Center in Wooster.

MWCD received RUBY awards in the categories of targeted marketing campaign, radio advertisement and print advertisement. A citation of excellence was received for the annual report. Accepting the awards were Adria Bergeron, director of marketing and communications, and Logan Phillips, digital media coordinator.

The Ohio Travel Association’s RUBY Awards recognize excellence in Ohio’s hospitality and tourism industry for efforts in advertising, marketing and public relations. In this year’s competition, the Recognizing Uncommon Brilliance Yearly Awards had 236 entries in 17 categories. The awards, sponsored by Ohio Magazine, were presented during the Ohio Conference on Travel, the state’s tourism conference for all sectors of the tourism industry.

Nine marketing professionals representing academia, consulting firms and ad agencies judged each entry on the basis of concept, results and creativity.

“Competition for these awards seems to grow every year, and this year was no exception. We had a record number of entries,” said Melinda Huntley, Ohio Travel Association executive director. “Winners truly represent the best of the best in marketing strategy and design. It’s inspiring.”

“We are thrilled to receive these awards which reflect our team’s dedication to creativity, innovation and excellence in marketing campaigns,” said Bergeron. “I was honored to represent the MWCD at the Ohio Conference on Tourism, and proud to have the opportunity to serve as this year’s conference chair. The organizations that are represented at the Ohio Conference on Tourism are some of the best in the state. To be recognized among your peers, who present tough competition, is exciting.”

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