FILE - Barbie-themed merchandise is displayed in a special section at Bloomingdale's, in New York, Thursday, July 20, 2023. According to the fashion company LYST, the "Barbiecore" trend began after pictures of a pink-clad Margot Robbie surfaced online in June 2022, a year before the actor's "Barbie" movie came out and toy maker Mattel launched its own marketing blitz to promote the color. (AP Photo/Richard Drew, File)

Anyone who shops or uses the internet probably has encountered a TikTok trend — whether they know it or not.

Since the social media platform made its U.S. debut almost six years ago, short videos posted there have created a rapidly changing menu of food and fashion fads. Many of these latest rages have gone on to inspire sales of countless products and to shape news coverage despite having names that can confuse people who are not chronically online.

TikTok also has popularized phrases like “I’m looking for a man in finance” — from a satirical song about searching for a tall, wealthy man who works in the finance industry and “the ick” — an expression of disgust or repulsion, as Merriam-Webster puts it.

Here are a few of the more ubiquitous trends the platform has spawned — or helped spread — so far:

Fashion and style

Barbiecore: Barbie is known for pink, and so is Barbiecore. The color crept into fashion, beauty and food in 2022, and was even recommended by The Associated Press for holiday gifts that year. According to the fashion company LYST, the trend began after pictures of a pink-clad Margot Robbie surfaced online in June 2022, a year before the actor’s “Barbie” movie came out and toy maker Mattel launched its own marketing blitz to promote the color. Barbiecore was a heavy hit both on Instagram and TikTok, where more than 72,000 videos have been posted with the trend’s name as a hashtag.

Y2K fashion: An umbrella term that describes various trends from the early-2000s, such as cargo pants, mesh tops and baguette bags. TikTok has helped resurrect such turn of the century styles. They overlap with the so-called McBling era, which emphasizes flashier items personified by brands like Juicy Couture and designer Kimora Lee Simmons’ Baby Phat.

Beauty

Clean girl aesthetic: A no-makeup makeup look that often typically features glistening, hydrated skin and glossy lips. Oftentimes, it’s paired with slicked-back buns and minimalist clothing such as a white t-shirt, gold jewelry and jeans. Critics say components of the trend have been embraced for decades in Black and Hispanic communities.

Cold girl makeup: This look attempts to recreate what happens to many people when they get cold. Think red or pink blush for rosy-flushed cheeks and nose, combined with sheer lipstick or gloss. TikTok creator Zoe Kim Kenealy posted the term and the look in 2022.

Latte makeup: What color is a latte? This look incorporates smoky shades of brown and nude tones. The term was coined by TikTok creator Rachel Rigler, who was — in part — inspired by a 2018 makeup look from Australian makeup artist Tanielle Jai.

Food

Girl dinner: Girl dinners can be anything, but are popularly known as a snack plate that requires less cooking and cleaning up than a typical evening meal. The phrase is credited to TikTok creator Olivia Maher.

McDonald’s Grimace shake: A berry-flavored milkshake that went viral on TikTok after some creators posted videos of themselves drinking it and then ending up on the ground in a messy pool of purple – or having some sort of seemingly paranormal experience. The limited-time purple shake, which is named after McDonald’s fuzzy mascot, boosted sales at the fast-food chain during the second quarter of 2023.

Smash burger taco: A burger fried with a tortilla on top. Burger tacos aren’t a new thing. But they went viral last year when TikTok creator Brad Prose posted a video about it.