‘Taking the Lead’ is Wednesday

GUEST SPEAKER — Jaime Svokas, left, Nu Skin representative, was the guest presenter at the November session of the YWCA of Steubenville’s ongoing “Taking the Lead” series. With her is Sop[hie Spencer, YWCA executive director. -- Janice Kiaski

STEUBENVILLE — The YWCA of Steubenville’s Taking the Lead series wraps up for 2019 on Wednesday, featuring Tina Thompson of Proforma Innovative Services as the guest presenter, explaining how she got into marketing. It begins at 8 a.m.

“The ‘Taking the Lead’ series is an opportunity for women who own businesses, women in senior management, women who want to start a business to network with each other and to learn about each other’s businesses and professions,” explained Sophie Spencer, executive director of the YWCA located at 320 N. Fourth St.

The cost is $15. For information or to register, contact Spencer at (740) 282-1261. The e-mail is Steubenvilleywca@comcast.net.

“It’s just a networking opportunity for women in the area,” she said of the program in its second year. It includes a time of introduction from those attending as well as an opportunity to promote events and activities.

For the November installment, Nu Skin representative Jaime Svokas shared her entrepreneurial story as part of the informal breakfast gathering, explaining how she went from being a full-time pharmacist to successful sales in a multilevel marketing company where she said is able to set her own schedule and enjoy more personal and financial freedom.

The Weirton woman said she has been a pharmacist for 17 years but closures and hour reductions led to her initially selling Nu Skin products as an income supplement after a friend persuaded her to simply try the company’s whitening toothpaste and then share a post on her Facebook page.

“I put it on there, and my phone is just going crazy with all these notifications,” she said.

“I saw a hundred of my friends are buying this whitening toothpaste from her, and she told me how much money she was making, and I thought, ‘Oh my gosh, maybe I should do this,'” she said to the YWCA audience.

Svokas began as a part-time representative in October 2017 and by the following year had earned an all-expenses-paid trip to Bermuda for her and her husband.

“I have seen friends do direct sales stuff and earn trips, and I’m thinking no one gets to that point, but yes, we did it,” she said.

In April of this year, Svokas said she made the decision to go full-time with Nu Skin. “It was fabulous,” she said. “I never had a summer off since probably 1995 when I was in high school,” she said of her ability to work and earn and income yet have flexibility to enjoy leisure time.

“It’s crazy the people you connect with in this journey,” she said, “and you help people feel better about themselves, and help women do this, too, (getting into sales). I have teachers who don’t have an income during the summer so they do this to make extra money; stay-at-home moms who want to spend more time with their kids and provide for their family, can do this right from their phone,” Svokas said.

“Basically all you need is determination and a phone and some Wi-Fi.”


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