STEUBENVILLE — A new regional tourism brand, Ohio Foothills, has launched to market a multi-county area as a unified travel destination, showcasing the region’s rolling landscapes, rich history, outdoor recreation and small-town charm.

The Ohio Foothills region encompasses 10 counties in Appalachian Ohio, including Harrison and Jefferson counties. Through a shared vision to increase visitor awareness, encourage longer stays and strengthen tourism-driven economic development, the project was made possible through grant funding from the Governor’s Office of Appalachia and the Ohio Mid-Eastern Governments Association.

Guided by a shared mission, Ohio Foothills connects travelers and new residents to a region where small towns tell big stories, inviting people to wander freely, experience authentic local life and plant roots in a place that feels like home. The brand will be used across digital marketing, social media, storytelling campaigns and visitor-facing materials to highlight the region’s heritage attractions, outdoor adventures, local dining and authentic Appalachian experiences.

“This new brand allows us to tell a cohesive story about our region,” said Diane Lautenschleger, project lead and partnership development at the Tuscarawas County Convention and Visitors Bureau. “Over the past three years, tourism professionals have worked collaboratively to create a unified brand that serves visitors and residents. By working together, we can better compete in Ohio’s tourism marketplace while positioning tourism as a powerful economic driver through attracting visitors, talent and investment by showcasing the exceptional quality of place and quality of life found here.”

“Jefferson County is proud to be part of the Ohio Foothills initiative, which highlights the natural beauty, historic significance and authentic experiences that define our communities,” said Paul Zuros, executive director of the Steubenville and Jefferson County Convention and Visitors Bureau. “By collaborating across county lines, we are amplifying our collective story and creating new opportunities for visitors to discover the charm of our small towns, explore our outdoor assets and experience the welcoming spirit that makes this region so special. Together, we are building a stronger, more vibrant future through tourism.”

The Ohio Foothills brand will launch throughout 2026 with coordinated marketing efforts targeting in-state and regional travelers.

To learn about the Ohio Foothills region, visit visitohiofoothills.com.